Client
Dolly Daydream
location
Surrey, UK
type of business
Service
Product
projects
Branding
Logo design
Website design
Social media templates
Print marketing
Illustration
Patterning
Stationery
THEIR MISSION
providing eco-friendly and sustainable tech-free toys that inspire imagination in children and inspire parents
As a mother, Antonia had a vision while watching her two young children create imaginary adventures in their garden and house. She realised she wanted to bring together brands and products that also upheld this idea that imagination does not have to rely on technology, but on well-made products built to last for generations. They would ideally be sustainably made and inspire play in children and confidence in parents. Using this idea of imagination, I created the branding to go with this online children’s boutique – everything has a hand-drawn quality to it but with an easy-to-navigate website. Four different “settings” were the origins of the illustrations – to the moon, to the sea, to the mountains and to a campsite. It all then came together using earth-inspired colour palette.
from the CLIENT…
“When I realised I had to design a website and a brand I gave a huge and heavy sigh. I didn’t even know where to start!! But thankfully I found Jen and from our very first phone call I was inspired and so utterly relieved to know that she was the perfect fit for me and the brand. She understood instantly what I was trying to achieve. She was thorough and creative and patient with me. She really encouraged me to think through my ideas and getting the drafts of logos and designs back from her absolutely brought my ideas to life. I am truly grateful because a brand is only as good as its website and design. I know that people shop with me because it’s a beautiful and easy experience and Jen is entirely responsible for that. I have really high standards and Jen’s designs totally surpassed them. Thank you Jen.”
ANTONIA STEWART
Founder
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